The Economics of Superstars and Celebrities by Stephan NüeschThe Economics of Superstars and Celebrities by Stephan Nüesch

The Economics of Superstars and Celebrities

byStephan NüeschForeword byProf. Dr. Egon Franck

Paperback | August 23, 2007 | German

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Stephan Nüesch investigates the driving forces of superstar and celebrity emergence, the efficiency of superstar salaries in professional sports, and the star attraction of superstars and celebrities both in sports and in the media. The author provides an economic theory of very famous but trivial celebrities.
Dr. Stephan Nüesch war Assistent von Prof. Dr. Egon Franck am Lehrstuhl für Unternehmensführung und -politik der Universität Zürich. Dort ist er jetzt als Oberassistent tätig.
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Title:The Economics of Superstars and CelebritiesFormat:PaperbackPublished:August 23, 2007Publisher:Deutscher UniversitätsverlagLanguage:German

The following ISBNs are associated with this title:

ISBN - 10:3835008498

ISBN - 13:9783835008496

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Table of Contents

Talent, Past Consumption and/or Popularity - Are Outstanding German Soccer Players Rosen or Adler Stars?Local Heroes and Superstars - An Empirical Analysis of Star Attraction in German Soccer Superstar Earnings in Soccer - Are Voluntary Salary Cap Agreements Self-Enforcing?Superstars versus Celebrities - Big Man or Big Name?Different Star Strategies in the Media - Why "Manufactured" Celebrities are More Lucrative than "Self-Made" Superstars