The Economy of Brands by J. LindemannThe Economy of Brands by J. Lindemann

The Economy of Brands

byJ. Lindemann

Hardcover | May 7, 2010

Pricing and Purchase Info


Earn 403 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.
JAN LINDEMANN is a leading authority on value-based brand management and the impact of brands and other intangibles on shareholder value. He has advised many companies on building and managing leading global brands with sustainable economic value. He has also helped clients to maximize the value of their intangible assets in a wide ran...
Title:The Economy of BrandsFormat:HardcoverDimensions:184 pages, 9.25 × 6.1 × 0.71 inPublished:May 7, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230232507

ISBN - 13:9780230232501


Table of Contents

Introduction What Is A Brand? The Value Of Brands Assessing the Value Of Brands Brands On The Balance Sheet Brand Securitisation Brand Value In Mergers& Acquisitions Brand Licensing The Brand Value Chain Return On Brand Investment (ROBI) Brands and The Stock Market Managing Brand Value Conclusion Bibliography