The Economy of Brands

Hardcover | June 15, 2010

byJan Lindemann

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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

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In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. The purpose of this book is to develop and enhance the understanding of the brand as an economic asset, to make better business and investment decisions.

JAN LINDEMANN is a leading authority on value-based brand management and the impact of brands and other intangibles on shareholder value. He has advised many companies on building and managing leading global brands with sustainable economic value. He has also helped clients to maximize the value of their intangible assets in a wide ra...
Format:HardcoverDimensions:192 pages, 9.53 × 6.46 × 0.7 inPublished:June 15, 2010Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230232507

ISBN - 13:9780230232501

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Table of Contents

Introduction * What Is A Brand? * The Value Of Brands * Assessing the Value Of Brands * Brands On The Balance Sheet * Brand Securitisation * Brand Value In Mergers &--Acquisitions * Brand Licensing * The Brand Value Chain * Return On Brand Investment (ROBI) * Brands and The Stock Market * Managing Brand Value * Conclusion * Bibliography