The Editor in Chief: A Management Guide For Magazine Editors by Benton Rain PattersonThe Editor in Chief: A Management Guide For Magazine Editors by Benton Rain Patterson

The Editor in Chief: A Management Guide For Magazine Editors

byBenton Rain Patterson, Coleman E. P. Patterson

Paperback | March 31, 2003

Pricing and Purchase Info


Earn 348 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


Packed with specific how-tos, examples and illustrations, The Editor in Chief vividly presents the guiding principles of editorial management. Authors Patterson and Patterson combine their extensive publishing and management expertise to update and enrich this best selling text, providing help and insight to future and present journalists working in the editorial department of a magazine.

New to this edition is a chapter on one of the most popular and fastest growing areas of magazine publishing - online publishing. Readers will learn about e-zines, and online editions of printing magazines:

* Launching

* Funding

* Organizing a staff

* Increasing readership

Aimed at students interested in careers as magazine editors and at novice working editors seeking to produce better magazines, The Editor in Chief, 2nd Edition prepares budding professionals for the arduous, but rewarding, task of magazine management
Benton Rain Patterson was formerly an associate editor of The Saturday Evening Post, an articles editor for The New York Times Magazine, editor of Dominion magazine and managing editor of Guideposts magazine. He is emeritus associate professor of journalism at the University of Florida in Gainesville and author of the book Write to Be ...
Title:The Editor in Chief: A Management Guide For Magazine EditorsFormat:PaperbackDimensions:200 pages, 9 × 6.14 × 0.51 inPublished:March 31, 2003Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0813810795

ISBN - 13:9780813810799

Look for similar items by category:


Table of Contents


1. Magazines and How They Work.

2. The New World of Online Magazines.

3. The Editorial Staff and Its Functions.

4. Managing the Editorial Department.

5. Acquiring the Content.

6. The Editorial Process.

7. Planning an Issue.

8. Displaying the Content.

9. Planning and Acquiring Photos and Artwork Illustration.

10. Titles and Subtitles.

11. Blurbs and Captions.

12. The Table of Contents.

13. Letters to the Editor and Standing Features.

14. The Cover – A Magazine’s Most Important Page.

15. Cover Lines.

16. The Production Process.

17. Legal Bugaboos and Journalistic Ethics.