The Ego Boom: Why the World Really Does Revolve Around You

Hardcover | September 20, 2008

bySteve Maich

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If individuality?by which we mean one?s inherent right to self-expression, self-actualization and self-fulfillment?is the highest ideal of a free society, then we North Americans are living in a Golden Age. The inclination to do it your way is an idea that permeates our art and literature; it underpins all the seminal philosophies upon which our democratic society is premised. Mill and Emerson. Feminism and civil rights. The 60s` ?find your bliss? ethos. The 80s` ?me? generation. The arrival of the Internet in the 90s and the impending consumer tsunami called ?mass customization.?

The unifying theme has been the same: there is nothing more vital than the power to choose?and to express oneself through those choices.

Atomization?the breaking apart of social systems into ever smaller pieces?is emerging as the most powerful force shaping Western society. This force is changing the spaces we inhabit; how we approach work; the way we manage our money; even the ways we find companionship, love and spirituality. Today, more people are living alone than in a household. Married couples are a minority. Reports suggest we busy ourselves with more personal interests but maintain fewer friendships. We spend billions of dollars a year on products and services designed to bolster?temporarily?some fragile and mythical notion of our own precious uniqueness.

We inhabit a culture of narcissism in which self-actualization?on ever more insignificant scales?is each person?s number one priority.

The Ego Boom: Why the World Really Does Revolve Around You is a fascinating, alarming, witty and deeply sobering examination of how the seductive promise of self-actualization in our consumer society is pure illusion.

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From the Publisher

If individuality?by which we mean one?s inherent right to self-expression, self-actualization and self-fulfillment?is the highest ideal of a free society, then we North Americans are living in a Golden Age. The inclination to do it your way is an idea that permeates our art and literature; it underpins all the seminal philosophies upon...

STEVE MAICH is a senior editor and national business columnist for Maclean's magazine. Before that he was a columnist and feature writer for the National Post. He has covered media and technology for Bloomberg News and was a political writer for the Halifax Chronicle-Herald. He has won several journalism awards for feature writing and...
Format:HardcoverDimensions:248 pages, 8.5 × 5.9 × 1 inPublished:September 20, 2008Publisher:Key Porter BooksLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1552639754

ISBN - 13:9781552639757

Reviews

Rated 4 out of 5 by from How to put the YOU back in YOUR career and life Do you feel like you don't belong in your work situation? Do you struggle with identifying your strengths? Does your job title define your? How's that for some light questions with your Monday morning coffee? This week's podcast is with Steve Maich and Lianne George, authors of The Ego Boom - Why the world really does revolve around you. I found their book provided interesting research and insight about why we struggle with finding the right fit in our personal and professional lives. The paradox is the world has never seemed more about us, yet many are lonely, unsatisfied, and not sure of their identity and place in this world. There are all kind companies providing products and services that are addressing the issue of identity. (Face)book (You)Tube Oprah America's Got Talent Starbucks Amazon Personal Blogs and the newest kid on the block Twitter. The answer lies with knowing, accepting and being true to our own identity. Not allowing a brands, companies, or even job titles to define. You. The benefit. Authenticity. Take that Mastercard!
Date published: 2009-04-20