The Elements of Speechwriting and Public Speaking by Jeff Scott CookThe Elements of Speechwriting and Public Speaking by Jeff Scott Cook

The Elements of Speechwriting and Public Speaking

byJeff Scott Cook

Paperback | October 1, 1996

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The essential guide to preparing and delivering powerful, eloquent, and well-received speeches, reducing panic and nervousness, and enjoying all types of speaking engagements.
Title:The Elements of Speechwriting and Public SpeakingFormat:PaperbackDimensions:264 pages, 7.9 × 5.5 × 0.4 inPublished:October 1, 1996Publisher:Pearson Education

The following ISBNs are associated with this title:

ISBN - 10:0028614526

ISBN - 13:9780028614526

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Table of Contents



Acknowledgments.


Introduction.

I.PREPARATION.

1.Know Your Audience.

A Speech Gone Bad.

Listener Biology and the Speech Environment.

Listener Psychology.

Listener Sociology.

Typical Speech Settings.

2.Decide What You Want to Achieve.

Why Give a Speech?

Five Kinds of Speeches to Reach Five Communication Goals.

3.Selecting Your Topic.

4.Speech Construction.

The Opening.

The Body of the Speech.

The Closing.

5.Personal, Clear, and Interesting.

Personal, Not Remote.

Clear, Not Confusing.

Interesting, Not Dull.

II.DELIVERY.

6.The Hardware of Public Speaking.

Your Script.

Visual Aids, Props, and Handouts.

7.Attitudes, Nerves, and Rehearsal.

Attitudes and Expectations.

Nerves.

Elements of Effective Rehearsal.

8.Elements of Effective Presentation.

Nonverbal Communication in General.

Eyes.

Face.

Body.

Clothing.

Voice.

9.Building Oratorical Power.

How to Affect Tone.

Nine Rhetorical Techniques for Memorability and Persuasiveness.

III.TOPICS OF SPECIAL INTEREST.

10.The Elements of Persuasion.

Philosophers on Persuasion.

Politicians on Persuasion.

Psychologists on Persuasion.

The Pragmatics of Persuasion.

Effective Argumentation.

Persuasive Body Language.

11.Humor.

First Considerations.

Kinds of Humor that Work Well in Speeches.

Six Rules of Lip.

Tricks and Techniques.

Onward.

Notes.

Index.

From Our Editors

Public speakers of all kinds, from old hands to quaking newcomer, have found The Elements of Speechwriting and Public Speaking the single most effective tool they can turn to for help in creating and delivering a successful speech.