The End Of Fashion: How Marketing Changed the Clothing Business Forever by Teri AginsThe End Of Fashion: How Marketing Changed the Clothing Business Forever by Teri Agins

The End Of Fashion: How Marketing Changed the Clothing Business Forever

byTeri Agins

Paperback | August 22, 2000

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The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.

About The Author

The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended.Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them.Indeed, one need look no further than the Gap to see proof of this.In The End of ...

Details & Specs

Title:The End Of Fashion: How Marketing Changed the Clothing Business ForeverFormat:PaperbackDimensions:352 pages, 8 × 5.31 × 0.79 inPublished:August 22, 2000Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0060958200

ISBN - 13:9780060958206

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Customer Reviews of The End Of Fashion: How Marketing Changed the Clothing Business Forever

Reviews

Rated 4 out of 5 by from Entertaining and realistic I recommend this book to anyone thinking about pursuing a career in fashion.
Date published: 2009-05-19

Extra Content

From Our Editors

Focusing on marketing, this book reveals the truth about the gigantic, flamboyant and endlessly fascinating fashion industry. Drawing on insider details, Teri Agins provides insight about how the changes in the fashion business have reflected changes in the culture over the last 50 years. Covering everything from manufacturing to image making, finance and retailing, The End of Fashion includes profiles on Emmanuel Ungaro, Giorgio Armani, Ralph Lauren, Tommy Hilfiger, Donna Karan, Zoran, Marshall Field and the Gap.

Editorial Reviews

"A fascinating read for anyone who lives the industry, its players, or clothing itself." (The Boston Globe)