The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio-Cultural Particularities: Using the example of SeaLife Ph by Sebastian Maiwald

The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio…

bySebastian Maiwald

Kobo ebook | March 11, 2010

Pricing and Purchase Info

$10.69 online 
$12.99 list price save 17%

Available for download

Not available in stores

about

Seminar paper from the year 2010 in the subject Business economics - General, grade: 1,0, Württembergische Verwaltungs- und Wirtschafts-Akademie e.V., language: English, abstract: This paper describes the term biotechnology and how a small Austrian startup enterprise could enter into foreign markets. The paper combines knowledge of Intercultural and International Management constantly referring to biotechnology. This paper is divided into 3 major chapters. The second chapter defines biotechnology generally and furthermore gives an insight in marine biotechnology using the example of a concrete enterprise. Afterwards cultural and socio-political particularities in the fields of biotechnology are explained based on Austria where this startup enterprise is headquartered and currently operating. The fourth chapter concentrates on concrete foreign market entry strategies which could be applied by this startup enterprise. Finally every aspect is summarized and a final recommendation is given.
Title:The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio…Format:Kobo ebookPublished:March 11, 2010Publisher:GRIN PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:364056264X

ISBN - 13:9783640562640

Look for similar items by category:

Customer Reviews of The Entrance in Foreign Markets in the Field of Biotechnology and the Consideration of Socio-Cultural Particularities: Using the example of SeaLife Ph

Reviews