The Entrepreneurial Author: Achieving Success and Balance as a Writer in the 21st Century by Jay Conrad LevinsonThe Entrepreneurial Author: Achieving Success and Balance as a Writer in the 21st Century by Jay Conrad Levinson

The Entrepreneurial Author: Achieving Success and Balance as a Writer in the 21st Century

byJay Conrad Levinson, David L HancockForeword byRick Frishman

Paperback | October 20, 2009

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MJ
Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing," plus 58 other business books. His books have sold more than 20 million copies worldwide and have been translated into 60 languages. Jay also conducts guerrilla marketing training programs, hosts the very popular Internet website, w...
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Title:The Entrepreneurial Author: Achieving Success and Balance as a Writer in the 21st CenturyFormat:PaperbackDimensions:200 pages, 8.46 × 5.58 × 0.5 inPublished:October 20, 2009Publisher:Morgan James PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1933596864

ISBN - 13:9781933596860

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Read from the Book

Why You Have to Be an Entrepreneurial Author The United States is in the midst of an entrepreneurial explosion, one of the most hopeful signs for the country’s future. As an author, you are an entrepreneur. every book you write is a separate enterprise with its own fate and its own reckoning that balances income against expenditures. For entrepreneurial Authors, the only business criteria that count are profits and relationships. Today there are more authors than ever, but few are true entrepreneurial Authors. If you are contemplating the life of an author, the way of The entrepreneurial Author is the path you should follow. If you are already an author, that is the direction in which you should evolve.

Table of Contents


The Entrepreneurial Author: Achieving Success and Balance as a Writer in the Twenty-First Century?
Dedication
Foreword
Introduction: Why You Have to Be an Entrepreneurial Author
Chapter 1: The Goals
· The New American Dream: A Lot Better than the Old One
· The Goals of the Entrepreneurial Author: Relationships, Money, Time, Health, Fun, Longevity
· Measuring Success as an Entrepreneurial Author: Family, Community, Discovery, Recreation
· Integrating Your Business with Your Life: Doing it Right at the Start
· Maintaining Balance: Structuring Your Work and Your Time to Achieve Your Goals
· The Yardstick for Measuring Success: Big Profits Now, and Bigger Profits Later
· Sharing Your Profits Generously: Giving and Getting in the Coming Age
· Money in the Coming Millennium: Available in Many Forms, and Not All Can Fold
Chapter 2: The Setting
· Business in the New Millennium: One Millennium Tougher Than Before
· The Omnipotence of Tiny Details: How Overlooking Details Means Losing Customers
· Warm Relationships with Readers: Satisfying Them Beyond Their Expectations
· Close Relationship with Your Publisher: Realizing that You Are Partners
· Structuring Your Business: Allowing Yourself to Achieve Your Goals
· Structuring Your Time: Having Enough to Earn a Living and to Live
· Being as Flexible as You Have to Be: Because Quality Is Now Taken for Granted
Chapter 3: The Tools
· The Need to Focus: Starting at the Beginning and Never Stopping
· People—The Life Force of Any Business: Having the Talent to Hire the Right People
· Duplicating Yourself and Your Top People: Gaining the Precious Gifts of Freedom and Time
· Data—The Currency of the Twenty-First Century: Easier to Get than Ever if You Know where to Look
· Getting Cozy with Technology: Profiting from the Simplicity of the Highest of High-Tech
· Becoming a Global Presence: Knowing where to Go and what to Do when You Get There
· Modular Profit Alliances: Creating New Profit Centers without Investing in Them
Chapter 4: The Secrets
· Managing in the New Reality: The Key to Survival and Success
· Selling with the Secrets of Human Behavior: Leaning on Psychology to Help Everyone's Dreams Come True
· Being Prepared for Change: Using the Inevitability of Change to Soar Ahead
· Marketing with Twenty-First Century Weapons: Bigger Bangs for Smaller Bucks
· Getting Interactive: Navigating the Internet for Profit
· Avoiding Becoming a Workaholic and Stress: Evolving Beyond the Bugaboos of the Bad Old Days
· Ten Pitfalls to Avoid in Your Quest: Knowing when Bigger Is Better and when Bigger Is Worse
· The Need for Passion: Feeling it for Every Aspect of Your Business
Chapter 5: The Next Steps
· Every Book You Write Is a Separate Enterprise—A Business of its Own
· Six Tactics of Thinking Like an Entrepreneurial Author
· The Entrepreneurial Author's Ten Commandments.
· An Author's Guide to an Industry on the Edge of Tomorrow
· Guerrilla Marketing for Writers
Bonus
· The Entrepreneurial Author Community