The Entrepreneurial Society by David B. AudretschThe Entrepreneurial Society by David B. Audretsch

The Entrepreneurial Society

byDavid B. Audretsch

Hardcover | July 12, 2007

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Previous generations enjoyed the security of lifelong employment with a sole employer. Public policy and social institutions reinforced that security by producing a labor force content with mechanized repetition in manufacturing plants, and creating loyalty to one employer for life. This is nolonger the case. Globalization and new technologies have triggered a shift away from capital and towards knowledge. In today's global economy, where jobs and factories can be moved quickly to low-cost locations, the competitive advantage has shifted to ideas, insights, and innovation. But it is notenough just to have new ideas. It takes entrepreneurs to actualize them by championing them to society. Entrepreneurship has emerged as the proactive response to globalization. In this book, award-winning economist David B. Audretsch identifies the positive, proactive response to globalization--the entrepreneurial society, where change is the cutting edge and routine work is inevitably outsourced. Under the managed economy of the cold war era, government policies aroundthe world supported big business, while small business was deemed irrelevant and largely ignored. The author documents the fundamental policy revolution underway, shifting the focus to technology and knowledge-based entrepreneurship, where start-ups and small business have emerged as the drivingforce of innovation, jobs, competitiveness and growth. The role of the university has accordingly shifted from tangential to a highly valued seedbed for coveted new ideas with the potential to create not just breathtaking new ventures but also entire new industries. By understanding the shift fromthe managed economy and the emergence of the entrepreneurial society, individuals, businesses, and communities can learn how to proactively harness the opportunities afforded by globalization in this new entrepreneurial society.

About The Author

David B. Audretsch is Director of the Entrepreneurship, Growth and Public Policy Division at the Max Planck Institute of Economics and Ameritech Chair of Economic Development at Indiana University
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Details & Specs

Title:The Entrepreneurial SocietyFormat:HardcoverDimensions:248 pages, 6.1 × 9.29 × 0.71 inPublished:July 12, 2007Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0195183509

ISBN - 13:9780195183504

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Table of Contents

1. The Times They Are A-Changin'2. It Dont Mean a Thing, if it Aint Got That...3. When Father Knew Best4. The Deluge5. Brains not Brawn6. The Wall7. The Road Less Traveled8. Not Your Fathers University9. Wont Get Fooled Again?

Editorial Reviews

"The Industrial Society of the 1950s and 60s is over. In its place is emerging a new Entrepreneurial Society and culture. How can business adapt? Which countries and regions will win and lose? What does it mean for you? David Audretsch provides the answers in this important book."--RichardFlorida, author, Rise of the Creative Class