The Essential Guide To Rhetoric

Paperback | February 22, 2008

byWilliam M. Keith, Christian O. Lundberg

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Gaining an understanding of rhetorical theory and its practical applications is a critical component to effective and competent communication. The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech, among others. This handy guide is an excellent addition to the public speaking class, extending and deepening crucial concepts, and an indispensable supplement to the rhetorical theory class.

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Gaining an understanding of rhetorical theory and its practical applications is a critical component to effective and competent communication. The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bri...

Format:PaperbackDimensions:96 pages, 9.11 × 6.41 × 0.22 inPublished:February 22, 2008Publisher:Bedford/St. Martin'sLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0312472390

ISBN - 13:9780312472399

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Table of Contents

PART I: Rhetoric in Theory

1. The Rhetorical Tradition

2. Elements of Rhetoric

3. Situations and Speech Types

4. Contemporary Rhetorical Theory



PART II: Rhetoric in Action

5. Argument/Persuasion

6. Organization

7. Style

8. Memory/Performance

9. Teaching Rhetoric