The Essential Guide To Rhetoric by William M. KeithThe Essential Guide To Rhetoric by William M. Keith

The Essential Guide To Rhetoric

byWilliam M. Keith, Christian O. Lundberg

Paperback | February 22, 2008

Pricing and Purchase Info


Earn 65 plum® points

Prices and offers may vary in store

Out of stock online

Not available in stores


Gaining an understanding of rhetorical theory and its practical applications is a critical component to effective and competent communication. The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech, among others. This handy guide is an excellent addition to the public speaking class, extending and deepening crucial concepts, and an indispensable supplement to the rhetorical theory class.
Title:The Essential Guide To RhetoricFormat:PaperbackDimensions:96 pages, 9.11 × 6.41 × 0.22 inPublished:February 22, 2008Publisher:Bedford/St. Martin'sLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0312472390

ISBN - 13:9780312472399

Look for similar items by category:


Table of Contents

PART I: Rhetoric in Theory

1. The Rhetorical Tradition

2. Elements of Rhetoric

3. Situations and Speech Types

4. Contemporary Rhetorical Theory

PART II: Rhetoric in Action

5. Argument/Persuasion

6. Organization

7. Style

8. Memory/Performance

9. Teaching Rhetoric