The Essential McLuhan by Marshall McluhanThe Essential McLuhan by Marshall Mcluhan

The Essential McLuhan

EditorMarshall Mcluhan

Paperback | July 1, 1996

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Marshall McLuhan's insights are fresher and more applicable today than when he first announced them to a startled world. A whole new generation is turning to his work to understand a global village made real by the information superhighway and the overwhelming challenge of electronic transformation."Before anyone could perceive the electric form of the information revolution, McLuhan was publishing brilliant explanations of the perceptual changes being experienced by the users of mass media. He seemed futuristic to some and an enemy of print and literacy to others. He was, in reality, a deeply literate man of astonishing prescience. Tom Wolfe suggested aloud that McLuhan's work was as important culturally as that of Darwin or Freud. Agreement and scoffing ensued. Increasingly Wolfe's wonder seems justified."From the IntroductionHere in one volume, are McLuhan's key ideas, drawn from his books, articles, correspondence, and published speeches. This book is the essential archive of his constantly surprising vision.
A poetry professor turned media theorist---or media guru, as some in the press called him at the time---Marshall McLuhan startled television watchers during the 1960's with the notion that the medium they were enthralled by was doing more than transmitting messages---it was the message: Its rapid-fire format, mixing programs and advert...
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Title:The Essential McLuhanFormat:PaperbackDimensions:416 pages, 9 × 6 × 0.85 inPublished:July 1, 1996Publisher:Hachette Book Group (Perseus)

The following ISBNs are associated with this title:

ISBN - 10:0465019951

ISBN - 13:9780465019953

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