The Essential Persona Lifecycle: Your Guide To Building And Using Personas by Tamara Adlin

The Essential Persona Lifecycle: Your Guide To Building And Using Personas

byTamara Adlin, Tamara Adlin, John Pruitt

Other | March 20, 2010

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The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one.
The book discusses the five phases of persona lifecycle:
• Family planning - Basic ideas and a few tools that will help one get organized.
• Conception and gestation - Step-by-step instructions to move from assumptions to completed personas.
• Birth and maturation - Strategic techniques to get the right information about ones personas out to ones your teammates at the right time.
• Adulthood - Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle.
• Lifetime achievement and retirement - Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one.

*Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI

    *Invaluable guide that gives you a quick reference for incorporating personas into a product development process

      *Features all the essential how-to material from its parent book,The Persona Lifecycle, as a quick, at your fingertips companion

      About The Author

      John Pruitt is a User Research Manager for the Tablet and Mobile PC Division at Microsoft Corporation. Since joining Microsoft in 1998, he has conducted user research for a number of products including Windows 98SE, Windows 2000 Professional, Windows XP, and MSN Explorer, versions 6, 7 & 8. Prior to Microsoft, he was an invited researc...

      Details & Specs

      Title:The Essential Persona Lifecycle: Your Guide To Building And Using PersonasFormat:OtherDimensions:240 pages, 1 × 1 × 1 inPublished:March 20, 2010Publisher:Morgan KaufmannLanguage:English

      The following ISBNs are associated with this title:

      ISBN - 10:0123814197

      ISBN - 13:9780123814197

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      Extra Content

      Table of Contents

      Introduction: The Persona Lifecycle

        Phase 1: Planning a Persona Effort

          Phase 2: Creating Personas

            Phase 3: Launching and Communicating Personas

              Phase 4: Using Personas

                Phase 5: ROI and Reuse of Personas

                  Conclusion