The Essentials of Corporate Communications and Public Relations

Paperback | June 1, 2006

EditorHarvard Business School Press, Society For Human Resource Management

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When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation in the eyes of shareholders, employees, and the media. Filled with practices, principles,and case studies, this essential guide helps HR professionals hone their skills at delivering information, managing crises, responding to queries, and more. Today's HR professionals work side by side with senior executives to devise a strategy for their organizations and to marshal thetalent and resources to implement it. That means going beyond the traditional HR domain and mastering the fundamentals of all aspects of business and management. The Business Literacy for HR Professionals series, developed in partnership with the Society for Human Resource Management, covers essential areas such as negotiation, decision making, change management, finance, and more. These highly practical books help HRprofessionals achieve their goal to be true strategic partners who bring additional bottom-line value to their organizations.

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From the Publisher

When it comes to communicating corporate information, the skills of the messenger can make or break a company's reputation in the eyes of shareholders, employees, and the media. Filled with practices, principles,and case studies, this essential guide helps HR professionals hone their skills at delivering information, managing crises, r...

Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal car...

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Format:PaperbackDimensions:311 pages, 9.2 × 6.1 × 0.95 inPublished:June 1, 2006Publisher:Harvard Business Review PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1591398193

ISBN - 13:9781591398196

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