The Eternal Letter: Two Millennia Of The Classical Roman Capital

Hardcover | January 30, 2015

EditorPaul Shaw

not yet rated|write a review

The fiftieth anniversary of Helvetica, the most famous of all sans serif typefaces, was celebrated with an excitement unusual in the staid world of typography and culminated in the release of the first movie ever made starring a typeface. Yet Helvetica's fifty-year milestone pales in comparison with the two thousandth anniversary in 2014 of Trajan's Column and its famous inscription -- the preeminent illustration of the classical Roman capital letter. For, despite the modern ascendance of the sans serif, serif typefaces, most notably Times Roman, still dominate printed matter and retain a strong presence in screen-based communication. The Eternal Letter is a lavishly illustrated examination of the enduring influence of, and many variations on, the classical Roman capital letter.

The Eternal Letter offers a series of essays by some of the most highly regarded practitioners in the fields of typography, lettering, and stone carving. They discuss the subtleties of the classical Roman capital letter itself, different iterations of it over the years, and the work of famous typographers and craftsmen. The essays cover such topics as efforts to calculate a geometric formulation of the Trajan letters; the recalculation of their proportions by early typefounders; the development and astonishing popularity of Adobe Trajan; type and letter designs by Father Edward M. Catich, Frederic W. Goudy, Eric Gill, Jan van Krimpen, Hermann Zapf, Matthew Carter, and others; the influence of Trajan in Russia; and three generations of lettercarvers at the John Stevens Shop in Newport, Rhode Island. Essays about modern typefaces -- including Matinia, Senatus, and Penumbra -- are contributed by the designers of these typefaces.

Contributors John and Nicholas Benson, Frank E. Blokland, Matthew Carter, Ewan Clayton, Lance Hidy, Jost Hochuli, Jonathan Hoefler, Richard Kindersley, Scott-Martin Kosofsky, Gerry Leonidas, Martin Majoor, Steve Matteson, Gregory MacNaughton, James Mosley, Tom Perkins, Yves Peters, Ryan L. Roth, Werner Schneider, Paul Shaw, Julian Waters, Maxim Zhukov

Pricing and Purchase Info

$64.92 online
$72.95 list price (save 11%)
Ships within 1-2 weeks
Ships free on orders over $25
Prices may vary. why?
Please call ahead to confirm inventory.

From the Publisher

The fiftieth anniversary of Helvetica, the most famous of all sans serif typefaces, was celebrated with an excitement unusual in the staid world of typography and culminated in the release of the first movie ever made starring a typeface. Yet Helvetica's fifty-year milestone pales in comparison with the two thousandth anniversary in 20...

Paul Shaw, an award-winning graphic designer, typographer, and calligrapher in New York City, teaches at Parsons School of Design and the School of Visual Arts. The designer or codesigner of eighteen typefaces, he is the coauthor of Blackletter: Type and National Identity and the author of Helvetica and the New York City Subway Syste...

other books by Paul Shaw

Validity in Educational and Psychological Assessment
Validity in Educational and Psychological Assessment

Kobo ebook|Apr 15 2014

$36.39 online$47.24list price(save 22%)
see all books by Paul Shaw
Format:HardcoverDimensions:270 pages, 11.5 × 9 × 0.98 inPublished:January 30, 2015Publisher:The MIT PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0262029014

ISBN - 13:9780262029018

Customer Reviews of The Eternal Letter: Two Millennia Of The Classical Roman Capital

Reviews

Extra Content

Editorial Reviews

This beautifully designed book traces the Roman capital and its progeny, shown in more than 400 full-color illustrations including Latin inscriptions, calligraphic interpretations, and modern incarnations on advertisements and movie posters. Full of essays by practitioners of typography and lettering, "The Eternal Letter" is richly detailed and visually captivating, offering a comprehensive examination -- from stone carving to computer pixilation -- of the classical Roman capital and its eternal power.