The Experience Economy, Updated Edition

July 5, 2011|
The Experience Economy, Updated Edition by B. Joseph Pine
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In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their bookThe Experience Economyis now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.

And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable#151;and lucrative#151;impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?

Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples#151;including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others#151;to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
B. Joseph Pine IIandJames H. Gilmoreare cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors ofAuthenticity. Pine, who also wroteMass Customization, is a Senior Fellow with the Design Futures Cou...
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Title:The Experience Economy, Updated Edition
Format:Paperback
Product dimensions:400 pages, 8.25 X 5.5 X 0.68 in
Shipping dimensions:400 pages, 8.25 X 5.5 X 0.68 in
Published:July 5, 2011
Publisher:Harvard Business Review Press
Language:English
Appropriate for ages:All ages
ISBN - 13:9781422161975

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