The Expert's Edge: Become the Go-To Authority People Turn to Every Time: Become the Go-To Authority…

Hardcover | January 16, 2008

byKen Lizotte

not yet rated|write a review

You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media.

Sound bite needed for what's happening in real estate? Call Donald Trump. Personal finance questions? Get Suze Orman!

What about you? Who seeks you out for opinions for trends in your specialty? Are you merely an expert in your field or are you the expert? Do you dream of attaining higher levels of business fame and fortune? Is there a way to make that happen?

The answer is Yes-if you've got The Expert's Edge.

An action-ready program of proven success strategies, this easy-to-follow game plan can turn any level of entrepreneur into the must-have expert that prospects and media seek out before all others. You raise your profile, expand demand for your services, and increase your profits. Just follow the “Five Pillars of Thoughtleading”:

1. Publish articles and books

2. Speak regularly to groups and companies

3. Inspire with “fresh” thinking

4. Attract ongoing media attention

5. Leverage the Internet creatively

Used together, these Five Pillars offer an unbeatable strategy for positioning your business as the only one to call. Prospects and clients will think only of you when your service or product is needed. Your competitors are left struggling to catch up.

No matter what you do-entrepreneur, intrapreneur, consultant, manager or specialist-The Expert's Edge will elevate you to an enviable status as the go-to-authority in your field.

Pricing and Purchase Info

$36.92 online
$48.95 list price (save 24%)
In stock online
Ships free on orders over $25

From the Publisher

You've seen them everywhere-on the covers of books and magazines, quoted in newspaper articles, interviewed on the radio and TV. They are the “thoughtleaders,” the high-profile professionals who rise above everyone else in their field to become the go-to experts in all forms of media. Sound bite needed for what's happening in real esta...

From the Jacket

YOU'VE GOT THE DREAM, THE DRIVE, AND THE DESIRE.NOW PUSH YOUR BUSINESS TO THE NEXT LEVEL-WITH THE EXPERT'S EDGE…Become one of the most respected authorities in your field. Make high-profile appearances on television and radio. Attract invitations to speak at major seminars and conferences. Reach more of your target audience publishing ...

Ken Lizotte is the Chief Imaginative Officer (CIO) of emerson consulting group, inc., in Concord, Massachusetts. A Certified Management Consultant, he speaks regularly to companies and professional associations on the subjects of thoughtleading, publishing, creativity, and business success. The author of four previous books and hundre...

other books by Ken Lizotte

The Speaker's Edge: The Ultimate Go-To Guide for Locating and Landing Lots of Speaking Gigs
The Speaker's Edge: The Ultimate Go-To Guide for Locati...

Kobo ebook|Jul 12 2016

$10.79 online$13.99list price(save 22%)
The Expert's Edge: Become the Go-To Authority People Turn to Every Time
The Expert's Edge: Become the Go-To Authority People Tu...

Kobo ebook|Jan 1 2008

$34.39 online$44.62list price(save 22%)
Beyond Reason
Beyond Reason

Kobo ebook|May 26 2004

$7.69 online$9.99list price(save 23%)
Format:HardcoverDimensions:266 pages, 9.1 × 6.3 × 0.91 inPublished:January 16, 2008Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071495673

ISBN - 13:9780071495677

Look for similar items by category:

Customer Reviews of The Expert's Edge: Become the Go-To Authority People Turn to Every Time: Become the Go-To Authority People Turn to Every Time

Reviews