The Fairy Tale and Its Uses in Contemporary New Media and Popular Culture by Claudia SchwabeThe Fairy Tale and Its Uses in Contemporary New Media and Popular Culture by Claudia Schwabe

The Fairy Tale and Its Uses in Contemporary New Media and Popular Culture

Guest editorClaudia Schwabe

Paperback | December 30, 2016

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Ever since the beginning of the twenty-first century, the fairy tale has not only become a staple of the small and silver screen around the globe, it has also migrated into new media, overwhelming audiences with imaginative and spectacular retellings along the way. Indeed, modern fairy-tale adaptations, pervading contemporary popular culture, drastically subvert, shatter, and alter the public’s understanding of the classic fairy tale. Because of the phenomenally increasing proliferation of fairy-tale transformations in today’s “old” and “new” media, we must reflect upon the significance of the fairy tale for society and its social uses in a nuanced fashion. How, why, and for whom have fairy-tale narratives, characters, and motifs metamorphosed in recent decades? What significant intermedial and intertextual relationships exist nowadays in connection with the fairy tale? This Special Issue features eleven illuminating articles of thirteen scholars in the fields of folklore and fairy-tale studies, tackling these and other relevant questions.

Title:The Fairy Tale and Its Uses in Contemporary New Media and Popular CultureFormat:PaperbackProduct dimensions:224 pages, 9.61 × 6.69 × 0.61 inShipping dimensions:9.61 × 6.69 × 0.61 inPublished:December 30, 2016Publisher:MDPI AGLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3038423009

ISBN - 13:9783038423003

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Table of Contents

1) The Fairy Tale and Its Uses in Contemporary New Media and Popular Culture Introduction2) Himalayan Folklore and the Fairy Tale Genre3) "After Ever After": Social Commentary through a Satiric Disney Parody for the Digital Age4) "All That Was Lost Is Revealed": Motifs and Moral Ambiguity in Over the Garden Wall5) Baba Yaga, Monsters of the Week, and Pop Culture's Formation of Wonder and Families through Monstrosity6) Becoming the Labyrinth: Negotiating Magical Space and Identity in Puella Magi Madoka Magica7) "I Am the Wolf: Queering 'Little Red Riding Hood' and 'Snow White and Rose Red' in the Television Show Once Upon a Time"8) The Magic and Science of Grimm: A Television Fairy Tale for Modern Americans9) "They All Lived Happily Ever After. Obviously.": Realism and Utopia in Game of Thrones-Based Alternate Universe Fairy Tale Fan Fiction10) Don Draper Thinks Your Ad Is Cliché: Fairy-Tale Iconography in TV Commercials11) Between Earth and Sky: Transcendence, Reality, and the Fairy Tale in Pan's Labyrinth12) We All Live in Fabletown: Bill Willingham's Fables-A Fairy-Tale Epic for the 21st Century