The Four: The Hidden Dna Of Amazon, Apple, Facebook, And Google

byScott GallowayRead byJonathan Todd Ross

October 3, 2017|
The Four: The Hidden Dna Of Amazon, Apple, Facebook, And Google by Scott Galloway
$47.00
Audio Book (CD)
Earn 235 plum® points
Buy Online
Ship to an address
Not currently available.
Pick up in store
To see if pickup is available,
Find In Store
Not sold in stores
Prices and offers may vary in store

about

NEW YORK TIMES BESTSELLER
USA TODAY 
BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Busi­...
Loading
Title:The Four: The Hidden Dna Of Amazon, Apple, Facebook, And Google
Format:Audio Book (CD)
Product dimensions:5.9 X 5.1 X 1.1 in
Shipping dimensions:5.9 X 5.1 X 1.1 in
Published:October 3, 2017
Publisher:Penguin Random House Audio Publishing Group
Language:English
Appropriate for ages:All ages
ISBN - 13:9780525499107

Recently Viewed
|