The Front End of Innovation in Converging Industries: The Case of Nutraceuticals and Functional Foods by Jens LekerThe Front End of Innovation in Converging Industries: The Case of Nutraceuticals and Functional Foods by Jens Leker

The Front End of Innovation in Converging Industries: The Case of Nutraceuticals and Functional…

Foreword byJens Leker

Paperback | November 25, 2005

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Stefanie Bröring analyses different project types, innovation strategies and front end decision making approaches in the converging sector of nutraceuticals and functional foods which is developing at the border of the pharmaceutical and the food industry. She shows that front end decision making in times of industry convergence is challenged by internal rigidities resulting from path dependency and describes how to successfully approach the front of innovation in times of convergence.
Dr. Stefanie Bröring promovierte bei Prof. Dr. Jens Leker am Institut für betriebswirtschaftliches Management im Fachbereich Chemie und Pharmazie der Universität Münser. Sie ist Projektmanagerin im Bereich Business Ventures der Creavis Technologies & Innovation bei der Degussa AG in Marl.
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Title:The Front End of Innovation in Converging Industries: The Case of Nutraceuticals and Functional…Format:PaperbackDimensions:362 pages, 8.27 × 5.83 × 0.07 inPublished:November 25, 2005Publisher:Deutscher UniversitätsverlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3835000748

ISBN - 13:9783835000742

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Table of Contents

Innovation, innovation process and the front end of innovationIndustry convergence as a context for the front end of innovationAssessment of the front end in converging industriesEmpirical analysis of the front end in converging industriesDiscussion of findings and implications for theory and practice