The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age: New…

Paperback | October 31, 2005

byJoe Cappo

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Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness.

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From the Publisher

Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness.

From the Jacket

The shape of things to come--and how to stay ahead of the curve in a constantly changing market environmentAdvertising ain't what it used to be. Gone are the days of the 15 percent commission, the three martini lunch, and the guaranteed 100 million captive viewers tuning into "Bonanza" every Tuesday night at nine. Today it's all about ...

Joe Cappo was involved in advertising for nearly forty years as journalist, executive, and critic and is now adjunct professor of advertising at DePaul University. He is the former publisher of Advertising Age and world president of the International Advertising Association

other books by Joe Cappo

The Future of Advertising
The Future of Advertising

Kobo ebook|May 1 2003

$19.19 online$24.93list price(save 23%)
Format:PaperbackDimensions:256 pages, 8.2 × 5.5 × 0.76 inPublished:October 31, 2005Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071462155

ISBN - 13:9780071462150

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