The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age: New Media, New Clients, New Consumers in the Post-Televis by Joe CappoThe Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age: New Media, New Clients, New Consumers in the Post-Televis by Joe Cappo

The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age: New…

byJoe Cappo

Paperback | October 31, 2005

Pricing and Purchase Info

$21.29 online 
$23.95 list price save 11%
Earn 106 plum® points
Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Veteran industry observer JoeCappo briefly recaps the factorsthat impacted the industry in thelate 1990s, and gives you adviceon how to best position yourself,your work, and yourbusiness.

Joe Cappo was involved in advertising for nearly forty years as journalist, executive, and critic and is now adjunct professor of advertising at DePaul University. He is the former publisher of Advertising Age and world president of the International Advertising Association
Loading
Title:The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age: New…Format:PaperbackDimensions:256 pages, 8.3 × 5.5 × 0.63 inPublished:October 31, 2005Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071462155

ISBN - 13:9780071462150

Reviews