The Future of Audiences: A Foresight Analysis of Interfaces and Engagement

May 8, 2018|
The Future of Audiences: A Foresight Analysis of Interfaces and Engagement
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This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.

Title:The Future of Audiences: A Foresight Analysis of Interfaces and Engagement
Format:Kobo ebook
Published:May 8, 2018
Publisher:Springer International Publishing
Language:English
Appropriate for ages:All ages
ISBN - 13:9783319756387

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