The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution

Hardcover | September 15, 2007

byE. Andrew Boyd

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A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. Written for business professionals and students wanting to better understand the rapid growth of scientific pricing, the author draws upon his years of experience as Chief Scientist for a pricing software firm that has implemented over 250 pricing solutions with over 100 airlines and Fortune 500 companies. Using first-hand accounts, interviews, anecdotes, and examples, the book explores how leading companies have dealt with obstacles ranging from stubborn sales agents to overly zealous scientists to emerge as powerful, rational pricing organizations.

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A story about science, technology, and people, The Future of Pricing provides an inside look at how airlines price tickets and how practices developed in the airline industry are now revolutionizing the world of pricing. Written for business professionals and students wanting to better understand the rapid growth of scientific pricing,...

Andy Boyd has served as Chief Scientist and Senior Vice President of Science and Research at PROS (Pricing and Revenue Optimization Solutions) since 1999. He joined PROS in 1997 as Vice President following almost ten years as a university professor. Together with his international team of advanced degree recipients in Economics, Indus...

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Format:HardcoverDimensions:208 pages, 9.13 × 6.74 × 0.84 inPublished:September 15, 2007Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230600190

ISBN - 13:9780230600195

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Extra Content

Table of Contents

A Revolution in the Making * Method or Madness? * The Computer Did It * How It All Works * When Passengers Collide * Hold Me, Darlin' * Upon Arrival: Hotels, Rental Cars, Cruise Ships, and More * The Just Price * The Scientists * The State of Pricing * Pricing's Many Faces * The Coming Revolution

Editorial Reviews

"The science of pricing and revenue management is revolutionizing the way companies approach profitable growth. In this delightful book, Andy Boyd gives us a very unique and very personal perspective of this business phenomenon. It is a must read for those interested in the hands-on views of a true pioneer in an important discipline." --Robert G. Cross, Chairman, Revenue Analytics and author of Revenue Management: Hard-Core Tactics for Market Domination "Dr. Boyd has intertwined the history of an industry with the history of the world. Using examples from Copernicus, Jesus Christ, and Lenin, he weaves anecdotes of the airline industry, technology, technology companies, and the history of pricing and revenue management together into an easy-to-read story and even provides some useful poker tips along the way. While the book is centered on the airline industry, examples and concepts make it applicable to every industry. As at home in the classroom as in the living room, this book is a must read for anyone who has ever thought about pricing."--Laura Preslan, Industry Solutions Director, Microsoft