The Future of the Electronic Marketplace by Derek LeebaertThe Future of the Electronic Marketplace by Derek Leebaert

The Future of the Electronic Marketplace

EditorDerek Leebaert

Paperback | October 15, 1999

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The marketplace is the place of exchange between buyer and seller. Once one rode a mule to get there; now one rides the Internet. An electronic marketplace can span two rooms in the same building, or two continents. How individuals, firms, and organizations approach and define the electronic marketplace of the future depends on people's ability to ask the right questions now and to take advantage of the opportunities that will arise over the next few years.

The contributors to this volume are prime movers in major industries that are remaking themselves in order to shape the global marketplace. They examine the consumers' new powers to assess and exchange goods and services over unparalleled distances. They discuss the opportunities and risks posed by the new integration between manufacturer and consumer, by the erosion of centralized authority, by real-time choice in every financial contingency, and by the fact that travel and transportation have been delegated to the machine processes that can best handle them. They also reflect on how to set an intelligent value on the coming changes, on the tools and procedures required to create this new marketplace of marketplaces.

Contributors: Les Alberthal, William D. Bandt, Robert J. Bonometti, David Braunschvig, Stephen D. Crocker, Walter Forbes, Denos Gazis, Daniel E. Geer, Jr., Irving Goldstein, Edward D. Horowitz, Daniel P. Keegan, Raymond W. Smith, Russel B. Stevenson, Jr., Patrick E. White.

Title:The Future of the Electronic MarketplaceFormat:PaperbackDimensions:400 pages, 9 × 6 × 0.9 inPublished:October 15, 1999Publisher:The MIT PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0262621320

ISBN - 13:9780262621328


From Our Editors

E-commerce is rapidly catching on and even the most technologically gun-shy businesses are catching the wave. And, with so much Internet traffic in the new global marketplace, it's becoming difficult to determine the parameters of it. A lecturer in economics at Georgetown University and Linguatec co-founder, Derek Leebaert compiles a selection of writings from experts in a variety of industries in The Future of the Electronic Marketplace. Anyone who has even considered buying or selling online should also consider what these industry insiders have to say.

Editorial Reviews

"The authors of these essays... are principal navigators of the new electronic reality and provide thoughtful insight into the future of a marketplace that now can be only imagined." -- Booklist