The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice

by Dejan Vercic, Krishnamurthy Sriramesh

Taylor and Francis | January 13, 2009 | Kobo Edition (eBook)

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Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.


Format: Kobo Edition (eBook)

Published: January 13, 2009

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1135845549

ISBN - 13: 9781135845544

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Kobo eBookThe Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice

The Global Public Relations Handbook, Revised and Expanded Edition: Theory, Research, and Practice

by Dejan Vercic, Krishnamurthy Sriramesh

Format: Kobo Edition (eBook)

Published: January 13, 2009

Publisher: Taylor and Francis

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1135845549

ISBN - 13: 9781135845544

From the Publisher

Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.