The Goal: A Process of Ongoing Improvement - 30th Aniversary Edition

Audio Book (CD) | March 18, 2014

byEliyahu M. Goldratt, Jeff CoxRead byEliyahu M. Ensemble cast

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Revised third edition!

Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business—a way for people in any field of endeavor to increase productivity, profitability, and personal fulfillment.

A business book disguised as a novel, a love story about the manufacturing process, and an exhilarating adventure in human potential, The Goal is changing how America does business. First published in 1984, it became an underground bestseller; today it''s used by thousands of companies and taught in hundreds of business schools. Includes the author''s personal story, "My Saga."

This third edition includes case study interviews. Professional readers recreate interviews that David Whitford, Editor at Large with Fortune Small Business, conducts with the author Eli Goldratt and with business professionals from General Motors, Thomson-Shore, Security Federal Banks and others who put the principles of The Goal into action.

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From the Publisher

Revised third edition!Alex Rogo is the manager of a failing manufacturing plant who receives an ultimatum from corporate headquarters: Turn the situation around in three months or the plant will be scrapped. With help from a mysterious mentor, Rogo discovers a revolutionary new way to do business—a way for people in any field of endeavor to increase productivity, profitability, and personal fulfi...

Jeff Cox is the author of 17 books on food, wine, and gardening, including From Vines to Wines and Cellaring Wine. He is a contributing editor to The Art of Eating and The Wine News and is a frequent contributor to Decanter. He has been the host of two television series, Your Organic Garden on PBS and Grow It! on HGTV. Cox lives in Kenwood, California.No BioELIYAHU M. GOLDRATT is an Israeli physicist, inventor, and p...

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Format:Audio Book (CD)Dimensions:705 pages, 5.88 × 5.19 × 0.94 inPublished:March 18, 2014Publisher:Highbridge CompanyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1622313941

ISBN - 13:9781622313945

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