The Greening of Asia: The Business Case for Solving Asia's Environmental Emergency by Mark CliffordThe Greening of Asia: The Business Case for Solving Asia's Environmental Emergency by Mark Clifford

The Greening of Asia: The Business Case for Solving Asia's Environmental Emergency

byMark Clifford

Hardcover | April 7, 2015

Pricing and Purchase Info

$34.66 online 
$38.95 list price save 11%
Earn 173 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


One of Asia's best-respected writers on business and economy, Hong Kong-based author Mark L. Clifford provides a behind-the-scenes look at what companies in China, India, Japan, Korea, the Philippines, Indonesia, Hong Kong, Singapore, and Thailand are doing to build businesses that will lessen the environmental impact of Asia's extraordinary economic growth. Dirty air, foul water, and hellishly overcrowded cities are threatening to choke the region's impressive prosperity. Recognizing a business opportunity in solving social problems, Asian businesses have developed innovative responses to the region's environmental crises.

From solar and wind power technologies to green buildings, electric cars, water services, and sustainable tropical forestry, Asian corporations are upending old business models in their home countries and throughout the world. Companies have the money, the technology, and the people to act-yet, as Clifford emphasizes, support from the government (in the form of more effective, market-friendly policies) and the engagement of civil society are crucial for a region-wide shift to greener business practices. Clifford paints detailed profiles of what some of these companies are doing and includes a unique appendix that encapsulates the environmental business practices of more than fifty companies mentioned in the book.

Mark L. Clifford is the executive director of the Hong Kong-based Asia Business Council. During his prize-winning twenty-five-year career in journalism, he served as editor in chief of the South China Morning Post in Hong Kong and held senior editorial roles at BusinessWeek and the Far Eastern Economic Review. He has lived in Hong Kon...
Title:The Greening of Asia: The Business Case for Solving Asia's Environmental EmergencyFormat:HardcoverDimensions:320 pagesPublished:April 7, 2015Publisher:Columbia University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0231166087

ISBN - 13:9780231166089


Table of Contents

PrefaceIntroduction: Green Shoots Under Soot-Stained SkiesPart I. Energy: Sun, Wind, and the End of Coal1. The Sun Kings2. Blowin' in the WindPart II. Our Human World: Cities, Buildings, Wheels3. Cities in a Garden4. Buildings for a Greener Asia5. Asia on the Move: Cars and TrainsPart III. Nature: Forests, Farms, and Water6. "Water Is More Important Than Oil"7. The Tropical Challenge: Saving Asia's Lungs8. "Adhere and Prosper": From Black Coal to Green PowerConclusion. From Black to Green: Asia's ChallengeAppendix: Companies to WatchBibliographyIndex

Editorial Reviews

Essential reading for policy makers and business leaders considering the effects of climate change on Asia and the rest of the world, including the world's political landscape.... [The Greening of Asia] should be on the shelf of every library.