The Hard Sell: The Tricks Of Political Advertising by Dee MadiganThe Hard Sell: The Tricks Of Political Advertising by Dee Madigan

The Hard Sell: The Tricks Of Political Advertising

byDee Madigan

Paperback | August 1, 2014

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What is unique about political advertising? Is it really all that effective in changing votes? Why does it have to be so annoying? In The Hard Sell, creative director Dee Madigan uses her trademark humor and down-to-earth approach to unveil the world of political advertising. Drawing on real-life stories from her own recent federal and state campaigns in Australia, she gives fascinating industry insight into how political ads are designed to work; who they are meant to influence; how they are paid for; why so many negative ads are made; how personal is too personal; how spin works, particularly in an election campaigns; how to make messages cut through cynicism; how politicians use journalists; and the gendered nature of it all. The author is candid about the tricks of the trade and the lessons that can be learned.
Dee Madigan is an award-winning creative director in Australia who writes for a range of publications. She is a panelist on ABC's The Gruen Planet and appears on Sky's The Contrarians, PM Live, and The Perrett Report. She can be heard regularly on ABC Radio.
Title:The Hard Sell: The Tricks Of Political AdvertisingFormat:PaperbackDimensions:224 pages, 7.91 × 5.08 × 0.67 inPublished:August 1, 2014Publisher:Melbourne University PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0522866301

ISBN - 13:9780522866308


Editorial Reviews

"Top-secret focus group polling says this book is a cracker."  —Annabel Crabb, political journalist and author, The Wife Drought