The Hizbullah Phenomenon: Politics and Communication

Paperback | September 29, 2014

byLina Khatib, Dina Matar, Alef Alshaer

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Hizbullah is not only a leading political actor in Lebanon and a dynamic force in the Middle East, but it is also distinguished by a sophisticated communication strategy. From relatively humble beginnings in the 1980s, Hizbullah's political clout and its public perception have followed anupward trajectory, thanks to a political programme that blends military, social, economic and religious elements and adapts to changes in its environment. Its communication strategy is similarly adaptive, supporting the group's political objectives. Hizbullah's target audience has expanded to aregional and global viewership. Its projected identity, too, shifted from an Islamist resistance party opposed to Israel's presence in Lebanon to a key player within the Lebanese state. At the same time, Hizbullah's image has retained fixed features, including its image as an ally of Iran; its roleas a resistance group (to Israel); and its original base as a religious party representative of the Lebanese Shiites. The authors of this book address how Hizbullah uses image, language and its charismatic leader, Hassan Nasrallah, to legitimise its political aims and ideology and appeal to different target groups.

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Hizbullah is not only a leading political actor in Lebanon and a dynamic force in the Middle East, but it is also distinguished by a sophisticated communication strategy. From relatively humble beginnings in the 1980s, Hizbullah's political clout and its public perception have followed anupward trajectory, thanks to a political program...

Lina Khatib heads the Program on Arab Reform and Democracy at Stanford University's Center on Democracy, Development, and the Rule of Law. She is the author of Image Politics in the Middle East (2013). Dina Matar is the Director of the Centre for Media and Film Studies at SOAS, London. She is the author of What it Means to be Palestin...

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Format:PaperbackDimensions:8.5 × 5.51 × 0.79 inPublished:September 29, 2014Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199384401

ISBN - 13:9780199384402

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"This book presents an original and engaging overview of Hizbullah's ideology and strategy, the ways in which it communicates key messages to its constituency, and the means by which it adapts its communication tactics in response to local and regional political change. Drawing on a richassortment of primary and secondary sources, The Hizbullah Phenomenon is accessible, very well written, and appealing to scholars on Islamic Movements, Lebanon watchers, and students of the Middle East." --Michael Kerr, Professor of Conflict Studies and Director of the Middle East and Mediterranean Studies Programme, King's College London, and editor of The Alawis of Syria: War, Faith and Politics in the Levant