The Houdini Solution: Why Thinking Inside the Box is the Key to Creativity

Paperback | October 5, 2006

byErnie Schenck

not yet rated|write a review

Transform the shackles of conformity into the tools for generating amazing, unconventional results

Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.

Pricing and Purchase Info

$19.78 online
$21.95 list price (save 9%)
In stock online
Ships free on orders over $25

From the Publisher

Transform the shackles of conformity into the tools for generating amazing, unconventional resultsHoudini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of...

From the Jacket

Don't struggle against limitations. Think like Houdini­­and work your magic!You've heard it a million times: Think outside the box. But what about Harry Houdini? The legendary magician did his best work shackled, handcuffed, and chained inside the smallest of boxes­­--and yet he managed to find his way out every time. The same is true ...

Ernie Schenck is cofounder of the acclaimed advertising agency Pagano Schenck and Kay and an Emmy Award nominee for his creative work. He's also a columnist and contributing editor for Communication Arts magazine.
Format:PaperbackDimensions:8.2 × 5.4 × 0.61 inPublished:October 5, 2006Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:007146204X

ISBN - 13:9780071462044

Look for similar items by category:

Customer Reviews of The Houdini Solution: Why Thinking Inside the Box is the Key to Creativity

Reviews