The Houdini Solution: Why Thinking Inside the Box is the Key to Creativity by Ernie SchenckThe Houdini Solution: Why Thinking Inside the Box is the Key to Creativity by Ernie Schenck

The Houdini Solution: Why Thinking Inside the Box is the Key to Creativity

byErnie Schenck

Paperback | October 5, 2006

Pricing and Purchase Info

$16.04 online 
$21.95 list price save 26%
Earn 80 plum® points
Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

Transform the shackles of conformity into the tools for generating amazing, unconventional results

Houdini performed his greatest tricks within the confines of a box. Now one of the advertising industry's brightest and most innovative stars shows you how to do likewise: to use the power of thinking inside the box to unleash the power of innate creativity.

Who hasn't been extremely creative when boxed into an exceedingly tight deadline or budget? The Houdini Solution introduces a radical theory of how to generate more focused and powerful ideas by accepting, and even thriving on, constraints instead of being controlled by them. Filled with inspiring anecdotes and intriguing exercises that will yield surprising results, this book will spur you on to unleash the full power of your creativity, work magic in the workplace, and succeed beyond your wildest dreams.

Ernie Schenck is cofounder of the acclaimed advertising agency Pagano Schenck and Kay and an Emmy Award nominee for his creative work. He's also a columnist and contributing editor for Communication Arts magazine.
Loading
Title:The Houdini Solution: Why Thinking Inside the Box is the Key to CreativityFormat:PaperbackDimensions:8.2 × 5.4 × 0.59 inPublished:October 5, 2006Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:007146204X

ISBN - 13:9780071462044

Reviews