The Hustler's Handbook

byBill Veeck

Paperback | July 16, 2009

The Hustler's Handbook by Bill Veeck
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What is the difference between a promoter and a hustler?" Bill Veeck asks. "Well, let's look at it this way. Neither one of them is an advertiser. An advertiser pays for his space. A promoter works out a quid pro quo . A hustler gets a free ride and makes it seem as if he's doing you a favor." Keep this in mind as Veeck, one of baseball's all-time characters and certainly its best-ever hustler, draws on an apparently bottomless well of stories, anecdotes, theories, and attitudes involving the often bizarre world of major league baseball. And, of course, he's never afraid to speak his mind. The Hustler's Handbook is a rich, hilarious, flagrantly outspoken lesson on how to operate as a hustler in the corporate jungle of modern baseball.
Bill Veeck (1914-1986) brought a flamboyant, fan-oriented entrepreneurship to his ownership of the Cleveland Indians, the St. Louis Browns, and the Chicago White Sox. He is best remembered for the innovations he brought to baseball and for his publicity stunts that brought fans to the ball park. He also wrote Veeck as in Wreck and Thir...
Title:The Hustler's HandbookFormat:PaperbackDimensions:352 pages, 8.6 X 5.61 X 1 inPublished:July 16, 2009Publisher:Ivan R. DeeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1566638275

ISBN - 13:9781566638272

Appropriate for ages: All ages

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