The Influence Of Culture And Personality On Customer Satisfaction: An Empirical Analysis Across Countries by Franziska KrügerThe Influence Of Culture And Personality On Customer Satisfaction: An Empirical Analysis Across Countries by Franziska Krüger

The Influence Of Culture And Personality On Customer Satisfaction: An Empirical Analysis Across…

byFranziska Krüger

Paperback | February 29, 2016

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Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede's cultural dimensions and the Big Five personality traits on the models' variables. As a result, the studies confirm that both models can be used to explain customer satisfaction and its determinants across national borders and cultures.

Dr. Franziska Krüger completed her doctoral thesis under the supervision of Prof. Dr. Birgitta Wolff at the Otto-von-Guericke-University Magdeburg, Germany. Currently, she is press spokesperson of the Ministry for Research and Economic Affairs, Saxony-Anhalt.
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Title:The Influence Of Culture And Personality On Customer Satisfaction: An Empirical Analysis Across…Format:PaperbackDimensions:208 pages, 21 × 14.8 × 0.02 inPublished:February 29, 2016Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:365812556X

ISBN - 13:9783658125561

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Table of Contents

The Satisfied Customer in International Business.- Customer Satisfaction, Culture, and Personality.- The Structure of the Zone of Tolerance across Countries and Individuals.- The Confirmation/Disconfirmation-Paradigm in a Cross-Cultural Perspective.