The Influential Mind: What The Brain Reveals About Our Power To Change Others by Tali SharotThe Influential Mind: What The Brain Reveals About Our Power To Change Others by Tali Sharot

The Influential Mind: What The Brain Reveals About Our Power To Change Others

byTali Sharot

Hardcover | September 19, 2017

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A cutting-edge, research-based inquiry into how we influence those around us and how understanding the brain can help us change minds for the better.

In The Influential Mind, neuroscientist Tali Sharot takes us on a thrilling exploration of the nature of influence. We all have a duty to affect others-from the classroom to the boardroom to social media. But how skilled are we at this role, and can we become better? It turns out that many of our instincts-from relying on facts and figures to shape opinions, to insisting others are wrong or attempting to exert control-are ineffective, because they are incompatible with how people's minds operate. Sharot shows us how to avoid these pitfalls, and how an attempt to change beliefs and actions is successful when it is well-matched with the core elements that govern the human brain.

Sharot reveals the critical role of emotion in influence, the weakness of data and the power of curiosity. Relying on the latest research in neuroscience, behavioral economics and psychology, the book provides fascinating insight into the complex power of influence, good and bad.

Tali Sharot is the author of The Optimism Bias and an Associate Professor of Cognitive Neuroscience with degrees in economics and psychology. She is the founder and director of the Affective Brain Lab at University College London. Her papers on decision-making, emotion, and influence have been published in Nature, Science, Nature Neuro...
The Optimism Bias
The Optimism Bias

by Tali Sharot


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Das optimistische Gehirn: Warum wir nicht anders können, als positiv zu denken
Das optimistische Gehirn: Warum wir nicht anders können, als positiv zu denken

by Tali Sharot


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Title:The Influential Mind: What The Brain Reveals About Our Power To Change OthersFormat:HardcoverDimensions:256 pages, 9.25 × 6.12 × 0.98 inPublished:September 19, 2017Publisher:Henry Holt and Co.Language:English

The following ISBNs are associated with this title:

ISBN - 10:1627792651

ISBN - 13:9781627792653

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Editorial Reviews

"The Influential Mind will make you gasp with surprise-and laugh with recognition. Many of our most cherished beliefs about how to influence others turn out to be wrong; Sharot sets them right. Packed with practical insights, this profound book will change your life. An instant classic."-Cass R. Sunstein, Harvard University; former Administrator for the White House Office of Information and Regulatory Affairs and bestselling coauthor of Nudge"Take it from a leading neuroscientist: every day, we all miss opportunities to influence others. This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of others-and what we can do about it."-Adam Grant, New York Times bestselling author of Originals and Give and Take"In this perceptive study, cognitive neuroscientist Tali Sharot isolates seven factors central to influence. She shows how US President John F. Kennedy framed the space race emotionally as risk and opportunity, boosting neural synchronization and encouraging adherence to his view; and how "taming the amygdala" (the brain structure key to processing emotions) can reduce stress and susceptibility to fear-mongering."-Nature"In the arena of behavioral science, little has held more potential than the striking advances in behavioral neuroscience and little has stood to gain as much from those advances as the study of social influence. With The Influential Mind, Tali Sharot has offered an account that makes the connection in a way that is both instructive and engaging."-Robert B. Cialdini, author of Influence and Pre-Suasion"A fantastic journey through the process of forming beliefs and ideas"-Tony Hsieh, CEO of and New York Times best-selling author of Delivering Happiness"This book not only a primer on persuasion; it is far more valuable than that. It explains why so many of our well-meaning attempts to change people's minds can backfire so badly." -Rory Sutherland, Vice Chairman, Ogilvy & Mather"This brilliant and timely book is essential reading for anyone who wants an intelligent, principled guide to getting their ideas heard and their hopes fulfilled. If you follow Tali Sharot's scientifically-backed guidance, you'll become one of those great communicators and change makers that everyone raves about-persuasive and inspirational in equal measure." -Caroline Webb, Author of How to Have a Good Day, CEO of Sevenshift, Senior Adviser to McKinsey & Company"The Influential Mind brilliantly unpacks the science of influence, offering guidance not only on how to influence others-but how to stop others from influencing us." -Michael Norton, Harvard Business School, coauthor of Happy Money: The Science of Smarter Spending"Concisely written, compellingly presented, and eminently applicable" -Steve Martin, New York Times bestselling co-author of Yes! 60 Secrets from the Science of Persuasion "[A] fascinating, accessible primer on what current research teaches us about the art of persuasion. Her book strives to 'reveal the systematic mistakes we make when we attempt to change minds,' a topic that resonates in today's divisive political climate. She has a gift for providing engaging vignettes that are apt and illustrative for nonacademics. The writing exhibits model clarity and brisk pacing. Readers will find themselves jotting notes to apply Sharot's findings to a wide range of areas, including workplace politics, parenting, and Facebook arguments."-PublishersWeekly