The Innovation Spiral: Launching New Products in Shorter Time Intervals by Gabriele TrinkfassThe Innovation Spiral: Launching New Products in Shorter Time Intervals by Gabriele Trinkfass

The Innovation Spiral: Launching New Products in Shorter Time Intervals

byGabriele Trinkfass

Paperback | January 15, 1997 | German

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Our time is characterised by a general acceleration trend. One facet of this phenomenon is the steady decline of product innovation cycles which results in the paradox that many firms make their own goods obsolete within increasingly shorter time periods.
Dr. Gabriele Trinkfass war Assistentin am Institut für Handel, Absatz und Marketing der Leopold-Franzens-Universität Innsbruck. Heute ist sie für Procter & Gamble Austria tätig.
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Title:The Innovation Spiral: Launching New Products in Shorter Time IntervalsFormat:PaperbackPublished:January 15, 1997Publisher:Deutscher UniversitätsverlagLanguage:German

The following ISBNs are associated with this title:

ISBN - 10:382446425X

ISBN - 13:9783824464258

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Table of Contents

Introduction - Literature Review - The theoretical analysis of the innovation spiral - Testing the empirical relevance of the innovation spiral - Conclusions and implications