The Innovation War

Paperback | September 12, 1996

byChristoph-friedrich Von Braun

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Presents a revolutionary view of product development: more R&D and faster product cycles are not necessarily better. Makes the case that business R&D has come to resemble a military arms race where all other values, including the long-term health of the enterprise itself, are sacrificed. Shows that rapid development cycles often drive products away from customer needs, and even risk the long-term survival of the business. Presents cases where customers cannot accept innovation at the rate it is being delivered. Describes how to escape the "acceleration trap" and evaluate R&D more critically. Strategic planners, R&D managers, senior corporate executives, consultants, business school faculty and students.

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From Our Editors

Is more research and development better? A provocative, easy read, "The Innovation War" shows why R&D needs to be evaluated much more critically--and how businesses can escape the never-ending spiral of technological "progress" that threatens to bankrupt them

From the Publisher

Presents a revolutionary view of product development: more R&D and faster product cycles are not necessarily better. Makes the case that business R&D has come to resemble a military arms race where all other values, including the long-term health of the enterprise itself, are sacrificed. Shows that rapid development cycles often dr...

From the Jacket

Competition for its own sake is taking its toll on high-tech corporations around the world. At breathtaking speeds, they are swamping markets with torrents of faster and faster new product introductions. But in today's lean and mean economy, with finicky customers and rising pressures to save natural resources, mere novelty is not enou...

Format:PaperbackDimensions:304 pages, 8.9 × 6 × 0.9 inPublished:September 12, 1996Publisher:Pearson Education

The following ISBNs are associated with this title:

ISBN - 10:0132681781

ISBN - 13:9780132681780

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Table of Contents



1. The Foundations of Industrial Research and Development.

Edison, The Founding Father. Do-it-yourselfers, Inventors and Scientists. A Few Definitions.



2. On the History of Industrial R&D.

Prior to World War I. Between the Wars. After World War II.



3. Too Much R&D? — An Exploration.

Electronics and Competition. Thirty Industrial Giants.



4. The Growth of R&D and the Acceleration Trap.

Technology and the Product Life Cycle. Shorter Product Life Cycles. On the Emergence of Shorter Product Life Cycles. Strategies of Technology Leaders and Followers. On the Significance of Shorter Product Life Cycles. The Acceleration Trap. Concluding Remarks.



5. Implications of the Acceleration Trap.

The Acceleration Trap and Business Risk. The Acceleration Trap and Value Added. The Acceleration Trap and Market Dynamics. The Acceleration Trap and Manufacturer Responsibility. Closing Comments.



6. The R&D Spiral.

Securing the Future. Driven by Competitors. R&D and Arms Escalation — A Parallel.



7. Conclusions.

Hypotheses. Ending the R&D Escalation. Recommendations.



Bibliography.


Index.

From Our Editors

Is more research and development better? A provocative, easy read, "The Innovation War" shows why R&D needs to be evaluated much more critically--and how businesses can escape the never-ending spiral of technological "progress" that threatens to bankrupt them