The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas

Paperback | February 12, 2016

byMichael Schrage

not yet rated|write a review

What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively -- and competitively -- crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.

Pricing and Purchase Info

$25.95

In stock online
Ships free on orders over $25

From the Publisher

What is the best way for a company to innovate? Advice recommending "innovation vacations" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. The Innovator's Hypothesis addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cu...

Michael Schrage is a Research Fellow at the Center for Digital Business at MIT Sloan School of Management. A sought-after consultant on business innovation, he is the author of Serious Play: How the World's Best Companies Simulate to Innovate and What Do You Want Your Customers to Become?

other books by Michael Schrage

No More Teams: Mastering The Dynamics Of Creative Collaboration
No More Teams: Mastering The Dynamics Of Creative Colla...

Paperback|Apr 1 1995

$27.50 online$28.00list price
Who Do You Want Your Customers to Become?
Who Do You Want Your Customers to Become?

Kobo ebook|Jul 17 2012

$3.89 online$4.99list price(save 22%)
Format:PaperbackDimensions:256 pages, 9 × 6 × 0.5 inPublished:February 12, 2016Publisher:The MIT PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0262528967

ISBN - 13:9780262528962

Customer Reviews of The Innovator's Hypothesis: How Cheap Experiments Are Worth More Than Good Ideas

Reviews

Extra Content

Editorial Reviews

Schrage delivers (again). This is a new classic, a book that will change the way thousands of companies innovate, grow, and thrive.