The Interface: Ibm And The Transformation Of Corporate Design, 1945-1976 by John HarwoodThe Interface: Ibm And The Transformation Of Corporate Design, 1945-1976 by John Harwood

The Interface: Ibm And The Transformation Of Corporate Design, 1945-1976

byJohn Harwood

Paperback | August 15, 2016

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In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot F. Noyes, charging him with reinventing IBM’s corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed—a story told in full for the first time in John Harwood’s The Interface—remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture.

IBM’s program assembled a cast of leading figures in American design: Noyes, Charles Eames, Paul Rand, George Nelson, and Edgar Kaufmann Jr. The Interface offers a detailed account of the key role these designers played in shaping both the computer and the multinational corporation. Harwood describes a surprising inverse effect: the influence of computer and corporation on the theory and practice of design. Here we see how, in the period stretching from the “invention” of the computer during World War II to the appearance of the personal computer in the mid-1970s, disciplines once well outside the realm of architectural design—information and management theory, cybernetics, ergonomics, computer science—became integral aspects of design.

As the first critical history of the industrial design of the computer, of Eliot Noyes’s career, and of some of the most important work of the Office of Charles and Ray Eames, The Interface supplies a crucial chapter in the story of architecture and design in postwar America—and an invaluable perspective on the computer and corporate cultures of today.

John Harwood is associate professor of architecture in the John H. Daniels Faculty of Architecture, Landscape, and Design at the University of Toronto.
Title:The Interface: Ibm And The Transformation Of Corporate Design, 1945-1976Format:PaperbackDimensions:288 pages, 10 × 7 × 0.7 inPublished:August 15, 2016Publisher:University of Minnesota PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0816674523

ISBN - 13:9780816674527


Table of Contents



Introduction: The Interface
1. Eliot Noyes, Paul Rand, and the Beginnings of the IBM Design Program
2. The Architecture of the Computer
3. IBM Architecture: The Multinational Counterenvironment
4. Naturalizing the Computer: IBM Spectacles

Conclusion: Virtual Paradoxes



Editorial Reviews

"This is not only a brilliant but a necessary book: design is the future of computing; the IBM design team run by Eliot Noyes was the most important in commercial history, and helped shape not only the industry but the modern world. The book almost couldn’t help being brilliant, given the extraordinary richness and depth of the design team Noyes assembled—a richness never equaled in design history—with Saarinen and Roche, Paul Rand and the Eames Studio plus Noyes himself contributing everything from architecture and graphics to industrial and machine design, films and museum exhibits. Anyone who cares about modern computing, modern design or the future of technology needs this book.—David Gelernter, Yale University"