The Interplay of Influence: News, Advertising, Politics, And The Internet (with Infotrac®) by Kathleen Hall JamiesonThe Interplay of Influence: News, Advertising, Politics, And The Internet (with Infotrac®) by Kathleen Hall Jamieson

The Interplay of Influence: News, Advertising, Politics, And The Internet (with Infotrac®)

byKathleen Hall Jamieson, Karlyn Kohrs Campbell

Paperback | July 25, 2005

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Is there such a thing as unfiltered information? Not in today's age. THE INTERPLAY OF INFLUENCE: NEWS, ADVERTISING, POLITICS, AND THE INTERNET gives you an understanding of how mass media operates in your world and how powerful it can be. And, you'll also discover the shaping role of the Internet in today's mass media. Plus, it's loaded with study tools and helpful reviews so you can get the grade you need in class, too.
Kathleen Hall Jamieson is the Elizabeth Ware Packard Professor of Communication at the Annenberg School for Communication and Walter and Leonore Annenberg Director of the Annenberg Public Policy Center at the University of Pennsylvania. An expert on political campaigns, Dr. Jamieson has received numerous teaching and service awards inc...
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Title:The Interplay of Influence: News, Advertising, Politics, And The Internet (with Infotrac®)Format:PaperbackDimensions:384 pages, 9.1 × 7.3 × 0.7 inPublished:July 25, 2005Publisher:Wadsworth PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0534559387

ISBN - 13:9780534559380

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Table of Contents

1. The Media: An Introduction.2. What Is News?3. News as Persuasion.4. Influencing the News Media.5. Ratings and Revenues.6. What Is Advertising?7. Persuasion through Advertising.8. Influencing Advertisers.9. How to Influence the Media.10. Political versus Product Campaigns.11. News and Advertising in the Political Campaign.12. The Internet.Index.