The Inversion Factor: How To Thrive In The Iot Economy by Linda BernardiThe Inversion Factor: How To Thrive In The Iot Economy by Linda Bernardi

The Inversion Factor: How To Thrive In The Iot Economy

byLinda Bernardi, Sanjay Sarma, Kenneth Traub

Hardcover | October 6, 2017

Pricing and Purchase Info

$31.62 online 
$38.95 list price save 18%
Earn 158 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Available in stores


Why companies need to move away from a "product first" orientation to pursuing innovation based on customer need.

In the past, companies found success with a product-first orientation; they made a thing that did a thing. TheInversion Factor explains why the companies of today and tomorrow will have to abandon the product-first orientation. Rather than asking "How do the products we make meet customer needs?" companies should ask "How can technology help us reimagine and fill a need?" Zipcar, for example, instead of developing another vehicle for moving people from point A to point B, reimagined how people interacted with vehicles. Zipcar inverted the traditional car company mission.

The authors explain how the introduction of "smart" objects connected by the Internet of Things signals fundamental changes for business. The IoT, where real and digital coexist, is powering new ways to meet human needs. Companies that know this include giants like Amazon, Airbnb, Uber, Google, Tesla, and Apple, as well as less famous companies like Tile, Visenti, and Augury. The Inversion Factor offers a roadmap for businesses that want to follow in their footsteps.

The authors chart the evolution of three IoTs-the Internet of Things (devices connected to the Internet), the Intelligence of Things (devices that host software applications), and the Innovation of Things (devices that become experiences). Finally, they offer a blueprint for businesses making the transition to inversion and interviews with leaders of major companies and game-changing startups.

Title:The Inversion Factor: How To Thrive In The Iot EconomyFormat:HardcoverDimensions:240 pages, 9 × 6 × 0.88 inPublished:October 6, 2017Publisher:The MIT PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0262037270

ISBN - 13:9780262037273


Editorial Reviews

The Inversion Factor is about the implications of hyper-connectivity, especially in the Internet of Things space. It offers a thought-provoking approach by arguing against the conventional wisdom of 'make products people want' in favor of developing better strategic planning. This book is essential for managers and technologists, as well as the general reader.-David Hsu, Richard A. Sapp Professor and a Professor of Management, Wharton School, University of Pennsylvania