The IT Guide to Social Networking

Social communication platforms exist at a crossroads between marketing, customer service, and information technology. When the business decides it needs to leverage social networking platforms to better communicate with customers, IT managers are being asked to make it happen. This book provides IT managers the information and background needed to quickly assess the technical and security aspects of the top five social networking platforms, set them up, and maintain them. It details criteria for evaluating platforms as well as a set of best practices for implementing social networking that can be applied to any platform.