The Kikkoman Chronicles: A Global Company with a Japanese Soul by Ronald E. YatesThe Kikkoman Chronicles: A Global Company with a Japanese Soul by Ronald E. Yates

The Kikkoman Chronicles: A Global Company with a Japanese Soul

byRonald E. Yates

Hardcover | December 1, 1998

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Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.

Details & Specs

Title:The Kikkoman Chronicles: A Global Company with a Japanese SoulFormat:HardcoverDimensions:9.34 × 6.35 × 0.79 inPublished:December 1, 1998Publisher:McGrawLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071347364

ISBN - 13:9780071347365

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