The Kikkoman Chronicles: A Global Company with a Japanese Soul

Hardcover | December 1, 1998

byRonald E. Yates

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Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on centuries of tradition.

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From the Publisher

Combining ancient craftsmanship with modern technology and marketing innovations, Japan's Kikkoman Corporation has quietly become a $2 billion market leader. This book tells the fascinating story of how Kikkoman changed the course of international marketing, shrewdly adapting to 20th-century realities while never turning its back on ce...

From the Jacket

The Compelling Saga of One of the World's Oldest Companies.Combining ancient craftsmanship with modern technology andmarketing innovations, Japan's Kikkoman Corporation hasquietly become a $2 billion market leader. The KikkomanChronicles is the fascinating story of how Kikkoman changedthe course of international marketing, shrewdly ada...

Format:HardcoverDimensions:9.34 × 6.35 × 0.79 inPublished:December 1, 1998Publisher:McGrawLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071347364

ISBN - 13:9780071347365

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