The Language of Content Strategy

February 26, 2014|
The Language of Content Strategy by Scott Abel
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The Language of Content Strategy defines fifty-two terms that are central to the discipline of content strategy. A collaborative effort from fifty-two top content strategy practitioners, this collection of terms is presented both as a representation of the current state of an emerging profession and as a starting point for the evolution of that profession. Each term has been defined by a contributor known for his or her depth of knowledge in that area of expertise. And each definition is accompanied by an essay that explains the importance of the term within the world of content strategy. The Language of Content Strategy provides a starting place for conversations among content strategy practitioners and between practitioners and clients.
Title:The Language of Content StrategyFormat:PaperbackProduct dimensions:138 pages, 8.5 X 5.5 X 0.3 inShipping dimensions:138 pages, 8.5 X 5.5 X 0.3 inPublished:February 26, 2014Publisher:XML PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1937434346

ISBN - 13:9781937434342

Appropriate for ages: All ages

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