The Language of Popularization- Die Sprache der Popularisierung: Theoretical and Descriptive Models- Theoretische und deskriptive Modelle by Giancarmine BongoThe Language of Popularization- Die Sprache der Popularisierung: Theoretical and Descriptive Models- Theoretische und deskriptive Modelle by Giancarmine Bongo

The Language of Popularization- Die Sprache der Popularisierung: Theoretical and Descriptive Models…

EditorGiancarmine Bongo, Giuditta Caliendo

Paperback | June 25, 2014

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In today’s knowledge-based society, exploring the dynamics of communicating specialised contents to the lay public is an undoubtedly topical issue. However, popularization still remains a rather unexplored territory and recent contributions to the field seem to lack a consistent methodological orientation, with hesitations in terms of shared and codified definitions. The contributions to this volume constitute a step forward in the field of popularization studies. New scenarios have been explored with a view to providing shared theoretical and descriptive models from a linguistic perspective and investigating the way popularization is characterised and instantiated, also taking into account its intercultural dimension. The research methods and tools draw upon the analytical framework of discourse analysis, pragmatics, corpus linguistics and genre analysis.
In der heutigen Wissensgesellschaft sind die Mechanismen des Transfers von Fachwissen an Laien von großer Relevanz. Dennoch bleibt Popularisierung ein linguistisch noch relativ unbestimmtes und unerforschtes Phänomen. Ziel des Bandes ist deshalb, neue Perspektiven zu eröffnen und auf mögliche neue konsistente Modelle (sowohl theoretische als auch methodologische) hinzuweisen. Unterschiedliche Ansätze kommen dabei ins Spiel, u.a. Diskursanalyse, Rhetorik, Pragmatik, Korpuslinguistik und genre analysis.
Giancarmine Bongo is Senior Lecturer and Adjunct Professor of German Linguistics and Translation at the University of Napoli Federico II. His research interests currently focus on German as a language of science, discourse studies and text linguistics, specialized communication and popularization. Giancarmine Bongo ist Assistenzprofes...
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Title:The Language of Popularization- Die Sprache der Popularisierung: Theoretical and Descriptive Models…Format:PaperbackDimensions:8.86 × 6.1 × 0.68 inPublished:June 25, 2014Publisher:Peter Lang AG, Internationaler Verlag der WissenschaftenLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3034313748

ISBN - 13:9783034313742

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Table of Contents

Contents: Julia Bamford: Rendering the dismal science more lively: popularizing Economics in English and Italian – Marina Bondi: Connecting science. Organizational units in specialist and non-specialist discourse – Giuliana Garzone: News production and scientific knowledge: exploring popularization as a process – Giuditta Caliendo: The popularization of science in web-based genres – Christina Samson: From cultural islands to popular sites. Semantic sequences typifying museum descriptions on the Web – Stefania Mac: Institutional popularization of medical knowledge: the case of pandemic influenza A (H1N1) – Vanda Polese/Stefania D’Avanzo: Popularization and dissemination of legal knowledge in EU Summaries of Directives on immigration and asylum – Giancarmine Bongo: Die Sprache der Popularisierung: eine Standortbestimmung – Sara Costa: Sprache in der Sprache der Popularisierung – Giancarmine Bongo: Nachwort. Die Sprache der Popularisierung: eine Umkehrung.