The Last American CEO by Jason VinesThe Last American CEO by Jason Vines

The Last American CEO

byJason Vines, Jason Vines, Joseph E. Cappy...

Hardcover | September 15, 2016

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"The Last American CEO" is the ultimate insider's view of one of the biggest global business deals in history - Chrysler's 1987 purchase of American Motors (AMC) from French automaker Renault. Relevant today? The jewel of the acquisition was Chrysler acquiring the Jeep brand, which almost single-handily saved Chrysler from near-bankruptcy in the early 1990s and certainly allowed Chrysler to survive a real bankruptcy in 2009.Joe Cappy was the last CEO of AMC and Jason Vines became his PR guy and later the PR chief for Nissan, then Ford and later Chrysler during times of turmoil.
Jason Vines, 56, is an independent communications consultant and author. In late 2014 Waldorf Publishing released his first book "What Did Jesus Drive? -- Crisis PR in Cars, Computers and Christianity" to critical acclaim. Vines followed that with the hilarious compilation of his satirical posts on the Detroit News' political website i...
Title:The Last American CEOFormat:HardcoverDimensions:254 pages, 8 × 5 × 0.62 inPublished:September 15, 2016Publisher:Waldorf PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1944245103

ISBN - 13:9781944245108


Editorial Reviews

Jason Vines, an automobile industry insider if there ever was such, along with Joe Cappy, tell Cappy's story of complicated relationships with Ford, Chrysler, and Renault. The tale involves corporate deceit, trickery, and back-biting -- with a generous helping of international intrigue, infidelity, and murder added.