The Last American CEO by Jason VinesThe Last American CEO by Jason Vines

The Last American CEO

byJason Vines, Jason Vines, Joseph E. Cappy...

Hardcover | September 15, 2016

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Sex, lies, conflicts of interest, international intrigue, and a double-cross of thousands of union employees in the heart of America. Add to that three major company's futures on the line and an assassination by anarchist terrorists in Paris of one of the company's chairman, in front of his screaming daughter, that almost killed a deal to save at least two of the companies. Hollywood? No. This was real. The Last American CEO is the ultimate insider's view of one of the biggest global business deals in history: Chrysler's 1987 purchase of American Motors Corporation (AMC) from French automaker Renault. Relevant today? Yes. The jewel of the acquisition was Chrysler acquiring the Jeep brand, which almost single-handily saved Chrysler from near-bankruptcy in the early 1990s and certainly allowed Chrysler to survive a real bankruptcy in 2009. Joe Cappy was the last CEO of AMC and Jason Vines became his young PR guy and went on to become the PR chief for Nissan, Ford, and Chrysler, all during times of turmoil.

Jason Vines, 56, is an independent communications consultant and author. In late 2014 Waldorf Publishing released his first book "What Did Jesus Drive? -- Crisis PR in Cars, Computers and Christianity" to critical acclaim. Vines followed that with the hilarious compilation of his satirical posts on the Detroit News' political website i...
Title:The Last American CEOFormat:HardcoverDimensions:254 pages, 8 × 5 × 0.62 inPublished:September 15, 2016Publisher:Waldorf PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1944245103

ISBN - 13:9781944245108


Editorial Reviews

Jason Vines, an automobile industry insider if there ever was such, along with Joe Cappy, tell Cappy's story of complicated relationships with Ford, Chrysler, and Renault. The tale involves corporate deceit, trickery, and back-biting -- with a generous helping of international intrigue, infidelity, and murder added.