-- Peter Jacobi, University of Indiana, School of Journalism
From the Publisher
other books by Michael Robert Evans
Kobo ebook|Apr 3 2008
Kobo ebook|Aug 1 2013
Kobo ebook|Jan 25 2016
The following ISBNs are associated with this title:
ISBN - 10:0231502788
ISBN - 13:9780231502788
Look for similar items by category:
Preview Your Review
Your Review Has Been Submitted
Yes, I recommend this product.
No, I do not recommend this product.
Table of Contents
Part 1: Layer 1. The Big Picture From Spark to Flame: How to Conceptualize a MagazineWho Is Out There? Finding and Understanding AudiencesHocus Focus: The Magic of a Clear MissionFreedom and Responsibility: The Law and What to Do About ItDoes Write Make Right? The Ethics of EditingPart 2: Layer 2. The Big Questions The Plan's the Thing: Planning Issues and Working with WritersHands Off! First, Make Sure It Makes SenseEditorial Muscle: Checking an Article's Fit and ToneBeginnings, Endings, and All that Comes Between: Structure, Leads, and ConclusionsPart 3: Layer 3. The Small (but Important) Stuff How's That, Again? The Facts of Fact CheckingWord World: The Joy, Beauty, and Sheer Staggering Unimaginable Grace of GrammarWord World II: The Cutting Edge of Tricky GrammarDots and Squiggles: Spelling, Punctuation, and Other Proofreading FunThe Supporting Cast: The Other Little Things that Editors DoThe Business of Editing: How to Recognize Success Without Looking Overly SurprisedFinal Thoughts: A Great Job and How to Get ItSay What? Some Important Terms and What They Mean
The author's explicity expressed opinions are nicely tempered by the candid, but always constructive, comments from various contemporary editors.