The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory

April 25, 2016|
The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory by Scott Miller
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about

The Leadership Campaign is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers was learned on the most intensely competitive global battlefields.

Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their political campaigns what the authors knew about business communication and marketing strategy.

Then, in 1984, Steve Jobs asked them to build the "Campaign Model" for Apple, putting Jobs upfront as his company's perennial candidate. This time, Jobs essentially asked the authors to apply what they knew about political campaigning to business.

Continuously improved, the model has kept on working for their clients ever since, from Apple, Coca-Cola, and Citigroup to Verizon, Visa, and the Walt Disney Company.

The Leadership Campaign will help you put these winning strategies to work for your company and your career. You will learn:

  • Success-building communications skills used to train political leaders and CEOs around the world.
  • Proven strategies to take control of the competitive dialogue and never let go.
  • How to go for the win, the whole win, and nothing but the win for you and your company.

  • Scott Miller cofounded the pioneering political consulting firm Sawyer/Miller Group in 1979. Along with the campaigns of scores of U.S. Senate and gubernatorial victories, Sawyer/Miller managed the campaigns of global revolutionaries such as Corazon Aquino, Lech Walesa, Vaclav Havel, Vicente Fox, and Boris Yeltsin. Miller is the autho...
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    Title:The Leadership Campaign: 10 Political Strategies to Win at Your Career and Propel Your Business to Victory
    Format:Paperback
    Product dimensions:224 pages, 9 X 6 X 0.51 in
    Shipping dimensions:224 pages, 9 X 6 X 0.51 in
    Published:April 25, 2016
    Publisher:Red Wheel Weiser
    Language:English
    Appropriate for ages:All ages
    ISBN - 13:9781632650436

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