The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically…

byEric Ries

Kobo ebook | September 13, 2011

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Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as **an organization dedicated to creating something new under conditions of extreme uncertainty**. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Title:The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically…Format:Kobo ebookPublished:September 13, 2011Publisher:The Crown Publishing GroupLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:030788791X

ISBN - 13:9780307887917


Rated 5 out of 5 by from Begin with This This book is a great guide for today's entrepreneurs. The conversations revolve around online marketing and acquisitions of customer. At times, it felt to specific to the IT industry but the concepts are principals can be applied across industry. The concepts on validated learning, actionable metrics, value hypothesis, growth hypothesis are great. Build measure and feedback loop is a very simple way of measuring the progression of products. Also the sustainable growth factors etc. This should be part of start up arsenal.
Date published: 2017-11-10
Rated 4 out of 5 by from Phenomenal read Worth picking up for sure.
Date published: 2017-06-27
Rated 5 out of 5 by from Great read! This book helps you cut out all he noise from what you think your business should look like, and focus more on the benefits of staying small and flexible! Great read for any business owner who is tempted to hire staff and move into big offices before they really need to.
Date published: 2017-04-25
Rated 4 out of 5 by from Great book This is a very interesting book that describes how to start a business efficiently and effectively. I definitely recommend this book to aspiring and current entrepreneurs.
Date published: 2016-12-31
Rated 4 out of 5 by from A great insight I don't think I'll just use the insights from this book at work or for side projects but also in everyday life. Split tests, minimum viable products, the five whys. All very interesting. A bit tricky to understand the metrics for a non-marketer like me.
Date published: 2013-07-15