The Long Conversation: Maximizing Business Value From Information Technology Investment

Hardcover | October 15, 2011

byOswaldo Lorenzo, Peter Kawalek, Boumediene Ramdani

not yet rated|write a review
For many years companies have been investing in enterprise systems and IT initiatives butthey are now struggling to achieve the desired results. It takes a long time to make the best of your enterprise systems so businesses must stop looking for the next technology 'silver bullet' and instead maximize the value of existing IT investments

Pricing and Purchase Info

$62.50

In stock online
Ships free on orders over $25

From the Publisher

For many years companies have been investing in enterprise systems and IT initiatives butthey are now struggling to achieve the desired results. It takes a long time to make the best of your enterprise systems so businesses must stop looking for the next technology 'silver bullet' and instead maximize the value of existing IT investmen...

Oswaldo Lorenzo is Professor of Management at IE Business School. He is specialized in three areas of knowledge and management: innovation, supply chain management, and information technology & business process management. His research interests lie in the implementation, assimilation and diffusion of enterprise systems for the purpos...

other books by Oswaldo Lorenzo

Maestros De Educación Musical: Contexto Profesional: Una Perspectiva Internacional
Maestros De Educación Musical: Contexto Profesional: Un...

Paperback|Jun 1 2017

$15.08 online$16.95list price(save 11%)
Format:HardcoverDimensions:176 pages, 9.58 × 6.35 × 0.7 inPublished:October 15, 2011Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230297889

ISBN - 13:9780230297883

Customer Reviews of The Long Conversation: Maximizing Business Value From Information Technology Investment

Reviews

Extra Content

Table of Contents

Foreword
Preface
The Technology Wave, Organizations and Economic Reality
Enterprise Systems: The Technology We Already Have
Biological Evolution: Osmosis, Growth and Adaptation
Mastery is a Long Conversation
Building Organizational Capabilities for the Long Conversation
The Next Technology Wave
Practical Implications
Index
End notes
Selected Bibliography