The Long Conversation: Maximizing Business Value From Information Technology Investment by O. LorenzoThe Long Conversation: Maximizing Business Value From Information Technology Investment by O. Lorenzo

The Long Conversation: Maximizing Business Value From Information Technology Investment

byO. Lorenzo, P. Kawalek, G. González

Hardcover | September 21, 2011

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For many years companies have been investing in enterprise systems and IT initiatives butthey are now struggling to achieve the desired results. It takes a long time to make the best of your enterprise systems so businesses must stop looking for the next technology 'silver bullet' and instead maximize the value of existing IT investments
Oswaldo Lorenzo is Professor of Management at IE Business School. He is specialized in three areas of knowledge and management: innovation, supply chain management, and information technology & business process management. His research interests lie in the implementation, assimilation and diffusion of enterprise systems for the purpos...
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Title:The Long Conversation: Maximizing Business Value From Information Technology InvestmentFormat:HardcoverDimensions:176 pages, 9.25 × 6.1 × 0.03 inPublished:September 21, 2011Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230297889

ISBN - 13:9780230297883

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Table of Contents

Foreword
Preface
The Technology Wave, Organizations and Economic Reality
Enterprise Systems: The Technology We Already Have
Biological Evolution: Osmosis, Growth and Adaptation
Mastery is a Long Conversation
Building Organizational Capabilities for the Long Conversation
The Next Technology Wave
Practical Implications
Index
End notes
Selected Bibliography