The Long Tail of Tourism: Holiday Niches and their Impact on Mainstream Tourism by Alexis PapathanassisThe Long Tail of Tourism: Holiday Niches and their Impact on Mainstream Tourism by Alexis Papathanassis

The Long Tail of Tourism: Holiday Niches and their Impact on Mainstream Tourism

byAlexis Papathanassis

Paperback | April 18, 2011

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The 'long tail' of holiday offerings implies dramatic shifts in the sector's concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.
Prof. Dr. Alexis Papathanassis specialises on Cruise Management and eTourism at the Bremerhaven University of Applied Sciences. He is also the chairman of the Cruise Research Society and Co-Director of the Institute for Maritime Tourism.
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Title:The Long Tail of Tourism: Holiday Niches and their Impact on Mainstream TourismFormat:PaperbackDimensions:220 pagesPublished:April 18, 2011Publisher:Springer-Verlag/Sci-Tech/TradeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3834930628

ISBN - 13:9783834930620

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Table of Contents

The Long Tail of Tourism; Key Holiday Niches; Mass-Customisation; Revisiting the Tourism Long-Tail Scenario