The Luxury Market in Brazil: Market Opportunities and Potential

Hardcover | June 12, 2014

byClaudio Diniz

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The luxury industry is dynamic, unique and truly global. Over the years, it has seen a fascinating development of rapid and significant growth in emerging markets. Emerging markets which have been a source of growth for leading luxury brands such as Louis Vuitton, Chanel, Cartier, Prada, and Gucci. Market data suggests that emerging markets will continue to be an attractive destination for foreign investment. There is, however, no guarantee of success. In a global context, it is critically important for luxury researchers and marketers to understand the dynamics of the Brazilian luxury market.

The Luxury Market in Brazil provides a holistic and practitioner approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question. It can be assumed that there is no one-fit-all strategy for Brazil. Each market is truly unique and distinctive, and strategies will need to be adapted to these markets. The book explores this concept by offering both a research and management perspective of luxury marketing in Brazil.

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The luxury industry is dynamic, unique and truly global. Over the years, it has seen a fascinating development of rapid and significant growth in emerging markets. Emerging markets which have been a source of growth for leading luxury brands such as Louis Vuitton, Chanel, Cartier, Prada, and Gucci. Market data suggests that emerging m...

Claudio Diniz is the Vice-Coordinator for the Luxury Commission at the French Chamber of Commerce, Brazil, the Coordinator of the MBA in Luxury Management at two Universities in Brazil, and is the CEO at Maison du Luxe, a consultancy specializing in events management expertise. He writes a monthly column on luxury trends and insights ...

other books by Claudio Diniz

O Mercado do Luxo No Brasil
O Mercado do Luxo No Brasil

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Format:HardcoverDimensions:200 pages, 8.82 × 5.43 × 0.88 inPublished:June 12, 2014Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1137432543

ISBN - 13:9781137432544

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Extra Content

Table of Contents

1. The Luxury Universe
2. The Global Luxury Market
3. The Luxury Market in Brazil
4. Who Are the Luxury Consumers in Brazil?
5. Communication, Advertising and Events
6. Distributing Luxury Products and Services in Brazil
7. The Wealthiest and Most Powerful Cities in Brazil
8. Challenges for the Luxury Market in Brazil
9. The Potential of the Brazilian Luxury Market
10. Successful Brazilian Enterprises
11. The Future for Brazil and Its Luxury Market
12. How to Participate in This Market, as an Entrepreneur or an Employee
13. Conclusion