The Manager's Guide To Distribution Channels by Linda Gorchels

The Manager's Guide To Distribution Channels

byLinda Gorchels, Edward Marien, Chuck West

Hardcover | May 7, 2004

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Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.

About The Author

Linda Gorchels, Chuck West, and Edward Marien are on the School of Business faculty and program directors at the University of Wisconsin (Madison, WI). Gorchels is the author of The Product Manager's Handbook.
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Details & Specs

Title:The Manager's Guide To Distribution ChannelsFormat:HardcoverDimensions:320 pages, 9.2 × 6.3 × 0.7 inPublished:May 7, 2004Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071428682

ISBN - 13:9780071428682

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